Friday, April 10, 2009

Can flashy new designs save newspapers?


Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation.

Utko was trained as an architect and has consulted newspapers in Poland, Austria, Russia, Lithuania, Latvia and Slovenia. He has received 22 awards in various design competitions, including "World's Best Designed Newspaper" for Puls Biznesu awarded by The Society for News Design in 2004.

Utko talks about his redesign strategy.

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